We score DTC brands from the outside, cold and on mobile, and rank every product page against its category. See where you stand, and what the brands beating you do differently.
The State of DTC Product Pages
51
15.5s
38%
Live, across 1,385 published audits
Median score by category
| Category | Brands | Score range (p25–p75) | Median |
|---|---|---|---|
| Beauty | 157 | 53–64 | 59 |
| Supplements | 125 | 47–62 | 56 |
| Pet | 82 | 44–63 | 54 |
| Outdoor | 51 | 43–60 | 51 |
| Food & Beverage | 138 | 41–58 | 50 |
| Jewelry | 129 | 42–56 | 50 |
| Baby & Kids | 97 | 41–56 | 49 |
| Kitchen | 111 | 41–58 | 49 |
| Home Goods | 79 | 41–60 | 48 |
| Fitness & Sports | 112 | 42–56 | 48 |
| Electronics | 182 | 39–55 | 46 |
| Apparel | 122 | 41–54 | 46 |
Based on 1,385 published audits. Statistical confidence grows past 10 brands per category.
The next surface
Shopping is moving to AI assistants and answer engines, and they don't look at your page, they read its structured data. Thin or missing Product markup (no price, ratings, or SKU the machines can parse) and your product gets passed over for the ones they can fully read, no matter how good the page looks. So alongside the category ranking, every audit gets a separate AI-Shoppable score.
38%
have gaps limiting AI visibility
70
avg AI-Shoppable score
1385
pages checked
The method
We hit your product page the way a first-time customer does, cold, on mobile, no cached assets. No installation, no store access, no pixel.
Clarity, Visual Merchandising, Social Proof, Purchase Friction, and Mobile Performance, scored 0–100 on a DTC-specific rubric, then ranked against your category.
Your exact score, where you rank against other brands in your vertical, and a prioritized fix list ranked by conversion impact.
See where you stand
We'll score your hero product page, rank it against your category, and send you the full teardown: where you stand, what the brands ahead of you do differently, and a prioritized fix list.